Shallot Agribusiness Development Strategy in Purworejo Village, Malang District
DOI:
https://doi.org/10.46650/jsds.2.2.1018.69-77Keywords:
shallots, Malang Regency, strategy, SWOTAbstract
The development of shallots is needed in Malang Regency to reduce imports, which often occur. Therefore this research was conducted with the aim of identifying internal and external factors that influence shallot agribusiness, formulating development strategies, and determining the priority of shallot agribusiness development strategies. The research was determined in Purworejo Village as one of the largest shallot production centers in Malang Regency. The research method was carried out by interview and direct observation of farmers. Data analysis using IFE analysis, EFE, IE (Internal-External) matrix, SWOT matrix, and QSPM analysis. The results showed that the internal factors affecting shallot agribusiness were the skills and experiences of farmers as strengths and information and technology as weaknesses, while the external factors were market demand as an opportunity and distribution monopoly by large entrepreneurs as a threat. An appropriate strategy is an aggressive strategy (S-T), namely by utilizing strength to seize opportunities that exist in the form of local production input development.
References
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Wibowo, Singgih. (2008). Cultivation of Shallots, Garlic and Onions. Jakarta: Penebar Swadaya
Aldila, HF, Fariyanti, A & Tinaprilla, N. (2017). Competitiveness of shallots in production centers in Indonesia. Journal of Management and Agribusiness, Vol. 14, No. 1, PP. 43–53.
Anonymous. (2017). The factors causing the decrease in shallot production. http://agritution .com/archives/458 Accessed January 13, 2020.
Central Statistics Agency. (2018). East Java Province in Figures 2016. https://jatim.bps.go.id /publication/2016/07 Accessed January 14, 2020.
David, Fred R. (2002). Strategic Management, Jakarta: Salemba Empat.
David, Fred R. (2006). Strategic Management, Issue Ten. Jakarta: Four Salemba.
David, Fred R. (2009). Strategic Management. Jakarta: Four Salemba
Fadhilah, M. L., B. T. Eddy and S. Gayatri. (2018). The Influence of the Level of Knowledge, Attitudes and Skills of the Application of Agribusiness Systems on Production of Rice Farmers in Cimanggu District, Regency. Journal of Agricultural Socio-Economics 2 (1): 39-4
Gürel, E & Tat, M. (2017). 'Swot Analysis: a theoretical review', The Journal of International Social Research, vol. 10, no. 51, pp. 6–11.
Kiloes, A. M., Hardiyanto, Anna Sulistyaningrum, and M. Jawal Anwarudin Syah. (2018). Onion Agribusiness Development Strategy in Solok Regency (Shallot Agribusiness Development Strategy in Solok Regency). Horticulture Research and Development Center. Journal of Horticulture Vol. 28 No. 2
Hariyanto & Tukidi. (2007). The concept of regional development and spatial planning in Indonesia in the era of regional autonomy. Journal of Geography, vol. 4, no. 1, pp. 1–10.
Irawan, B. (2016). Price fluctuation, price transmission, and vegetable and fruit marketing margins. Agricultural Policy Analysis, 5 (4), 358–373.
Ommani, AR. (2010). Strengths, weaknesses, opportunities and threats (SWOT) analysis for farming system businesses management: Case of wheat farmers of Shadervan District, Shoushtar Township, Iran ', African Journal of Business Management, vol. 5, no. 22, pp. 9448–9454
Purba, R. (2014). Production and profit of four onion varieties out of season (off-season) in Serang Regency, Banten. Agriekonomika, Vol. 3, No. 4, 55–64.
Purwanto. (2005). Educational goals and learning outcomes. Ministry of Education's Technodic Journal. Jakarta.
Rahayu, 1995. Shallots. Self-help spreader, Jakarta.
Rambe, S. S. M., and B. Honorita. (2011). The behavior of farmers in farming in lowland swamps. Proceedings of the National Seminar on Agricultural Cultivation 2 (1): 115-128
Sumiati, Uum. (2009). Business Development Strategy for Fried Shallots PO Mekar Wangi, Taraju Village, Sindang Agung District, Kuningan Regency. Essay. Department of Agribusiness, Bogor Agricultural University.
Sunarjono, Hendro. (2001). Shallot Cultivation, Bandung: Sinar Baru Algensindo
Wibowo, Singgih. (2008). Cultivation of Shallots, Garlic and Onions. Jakarta: Penebar Swadaya
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Published
2020-12-01
How to Cite
Hindarti, S., & Maula, L. R. (2020). Shallot Agribusiness Development Strategy in Purworejo Village, Malang District. Journal of Sustainable Development Science, 2(2), 69–77. https://doi.org/10.46650/jsds.2.2.1018.69-77
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